Saturday 17 January 2009

Flipping Websites Why it's Such A Great Idea..

Site flipping is fast becoming the business model of choice for many online marketers these days.

Some don't get it, whilst others just can't stop making money with it.

Site flipping is much like property investing, but the risk is often much lower and there is always a global market to sell your assets onto at any time (a market which is growing daily too).

There are 2 routes you can take when getting started. You can either buy an established website that has existing traffic and is already making money, or you can buy a fresh new website that is nothing more than a fancy template and cool domain name.

It all depends on your starting budget and skills. If you have a few hundred bucks, you could buy a website that has content and some traffic coming in already, then look to make improvements to the site to increase the traffic and the sales, thus enhancing the site's overall value for resale.

Alternatively, if you're strapped for cash, you can simply aquire a site that is less than $100 for example, then use your own skills and knowledge to boost the site's performace, thereby increasing its' resale value.

Buyers will be looking for 2 things:

Does the site get targeted traffic?
Does the site make any money?

There are other aspects which a buyer will be interested to know too, but these two are the crucial aspects they will want answers to.

Essentially, if you can increase either the traffic or the sales (or both) from a site you have purchased, you can then expect to be able to resell the site for more than you paid for it.

The whole idea of site flipping is about calculating your costs and quick turn around. If you get too attached to your "baby", you'll find it hard to sell...which, if it's making money for you anyway, then it's still a win-win situation, unlike real estate where the money is only made after the sale.

It's like living in a property you're renovating to sell on, and getting paid to do decorate the walls...

If you're looking to get started in site flipping the right way, and you want a fool proof way to start making quick profits without the "renovation" aspects, then you might want to check out Project Archimedes. It's a comprehensive guide to site flipping that is designed on 3 different levels, depending on your income and skills...

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